How we work

Critical Point brings experience gained delivering solutions to tough problems across diverse markets from aerospace and defense to consumer electronics and sports technology. We combine a deep understanding of today’s technology landscape with the lean startup principles of seeking product-market fit to deliver exceptional results.

We have developed a range of technologically advanced clean-sheet designs and are comfortable taking projects from the idea phase through prototyping and into production. By understanding limits to what we can create and how it can be built we are able to use an agile hardware and software approach to develop a minimum viable product and iterate quickly while maintaining focus on the longer term product roadmap and business objectives.